RICH'S ON AIR EPISODE 2

THE FUTURE OF FRESH BAKERY: SHOPPER SEGMENT DEEP DIVE

Join our hosts, Customer Marketing subject matter expert Sebastian Margaglio and industry data and insights adviser Bill Heiler as they explore the market and consumer shifts that have impacted in-store bakeries. In episode 2, Bill and Seb dive into the two key shopper segments: Engaged Explorers and Special Treat Seekers. They'll discuss what theses consumers are craving and merchandising tips to drive sales.

Audio Animation

Playbook

The Future of
Fresh Bakery

Offering, meaningful purchase drivers, proprietary segmentation insights, targeted frequency-building opportunities, and Rich’s first Podcast Series to help you make informed choices & optimize your operations.

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