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Let us Help to Increase Frequency
to the In-Store Bakery
The first step to drive frequency and incremental purchases is to start with an honest assessment of your strengths as a bakery & identify your target consumers. Rich’s Future of Fresh Bakery Playbook offers strategic insights you need to elevate the everyday to increase occasions and help you make informed choices & optimize your operations.
Get started with this series and uncover:
1. Data-driven insights
on the future of fresh bakery sales/growth.
2. Creative Solutions
for driving shopper engagement, purchase frequency and loyalty
3. Opportunities to Differentiate
through the lens of Rich’s proprietary in-store fresh bakery shopper segments
4. Podcast Series
With exploration into The Future of Fresh Bakery.
Listen to Episode 1 Now.
8 Key Themes for Growth
Beyond special occasions
elevate the everyday
target specific shopper needs
Differentiate your bakery
Two key shoppers
Shopper Segment Overview
Opportunity exists across retailer segments with three key shopper segments: Engaged Explorers, Special Treat Seekers, and Health Balancers.
Dive into our SHOPPER SEGMENT OVERVIEW COURSE for deeper understanding of the wide-range of Fresh Bakery shoppers, their lifestyles, needs, and purchasing behaviors.
MANTRA: I don't want to look back on my life and think, "I could have tried that."
Special Treat Seekers
MANTRA: A balanced diet means having a cookie in each hand.
MANTRA: Food is fuel. Make mind clean please.
Welcome to our new podcast series where we'll explore The Future of Fresh Bakery. We'll dive into key strategies, target shopper segments, inspirations for innovation, and merchandising and ecommerce tips that can help attract and retain shoppers using data and research you can only get from Rich's. Join us on this enlightening journey to the new frontier of in-store bakeries.